MG Motor UK has launched a bold, modern logo as part of a completely new corporate identity. And it coincides with the unveiling of a second new model that will soon roll off the production line at MG Birmingham. The historic MG octagon is retained, but given a striking new look that completely refreshes the brand image. And a strong, vibrant red is now part of the overall corporate design. Red has historic links for the world-famous brand but it also signifies the enduring passion that MG generates. The new corporate identity was unveiled at an event at MG Birmingham and will be rolled out across the MG dealer network in the coming weeks. The new logo will be used on all the company’s literature, advertising and signage and a new treatment of the MG badge will appear on all future cars. Guy Jones, MG’s Sales and Marketing Director, said: “This strong new image takes the company into the 21st century. It links MG’s famous past with an exciting future and comes just months ahead of us launching the all-new MG6 sports fastback. “It’s a bold move and design that reflects how positive and confident we are about MG’s future.” It was confirmed yesterday that a four-door saloon will soon be rolling off the assembly line at MG Motor UK’s plant in south Birmingham alongside the MG6 sports fastback.